.AdRevenueGuide-module__RdxHEW__page{--ad-measure:100%;--ad-section-gap:52px;--ad-row-padding:16px;--ad-cell-padding:0px;--ad-column-gap:16px;--ad-row-gap:9px;--ad-h1:31px;--ad-h2:22px;--ad-row-title:17px;--ad-lede:17px;--ad-body:16px;--ad-row-text:15px;--ad-micro:14px;--ad-mono:13px;--ad-code:11px;--ad-operator:11px;--ad-label:11px;--ad-ordinal:22px;--ad-funnel-height:11px;--ad-funnel-outcome-height:16px;color:#111110;margin-top:-24px;margin-bottom:8px}.AdRevenueGuide-module__RdxHEW__pageGrid{grid-template-columns:minmax(0,1fr);align-items:start;display:grid}.AdRevenueGuide-module__RdxHEW__article{width:100%;max-width:var(--ad-measure);min-width:0}.AdRevenueGuide-module__RdxHEW__headerBlock{flex-direction:column;align-items:flex-start;display:flex}.AdRevenueGuide-module__RdxHEW__headerBlock>a:first-child{margin-bottom:18px}.AdRevenueGuide-module__RdxHEW__title{color:#111110;letter-spacing:-.03em;text-wrap:pretty;margin:24px 0 0;font-weight:400;font-size:var(--ad-h1)!important;line-height:1.04!important}.AdRevenueGuide-module__RdxHEW__lede{color:#5b606b;font-size:var(--ad-lede);text-wrap:pretty;margin:26px 0 0;line-height:1.45}.AdRevenueGuide-module__RdxHEW__inBrief{border-top:1px solid #111110;border-bottom:1px solid #111110;width:100%;margin-top:38px;padding:20px 0}.AdRevenueGuide-module__RdxHEW__caps{color:#5b606b;font-size:var(--ad-label);letter-spacing:.16em;text-transform:uppercase;margin:0;font-weight:700;line-height:1.2}.AdRevenueGuide-module__RdxHEW__inBriefCopy{color:#111110;font-size:var(--ad-body);text-wrap:pretty;margin:12px 0 0;line-height:1.55}.AdRevenueGuide-module__RdxHEW__section{margin-top:var(--ad-section-gap);scroll-margin-top:var(--wavebird-anchor-offset)}.AdRevenueGuide-module__RdxHEW__sectionTitle{color:#111110;letter-spacing:-.02em;margin:0;font-weight:400;font-size:var(--ad-h2)!important;line-height:1.18!important}.AdRevenueGuide-module__RdxHEW__bodyCopy,.AdRevenueGuide-module__RdxHEW__shareLede{color:#5b606b;font-size:var(--ad-body);text-wrap:pretty;margin:18px 0 0;line-height:1.6}.AdRevenueGuide-module__RdxHEW__shareLede{color:#111110;font-size:var(--ad-lede);line-height:1.45}.AdRevenueGuide-module__RdxHEW__rowGroup{border-top:1px solid #111110;margin-top:28px}.AdRevenueGuide-module__RdxHEW__row{gap:var(--ad-row-gap) var(--ad-column-gap);min-width:0;padding:var(--ad-row-padding) 0;border-bottom:1px solid #c9c9c4;display:grid;position:relative}.AdRevenueGuide-module__RdxHEW__row:last-child{border-bottom-color:#111110}.AdRevenueGuide-module__RdxHEW__ordinal{color:#0000;grid-column:1;font-size:0;line-height:1}.AdRevenueGuide-module__RdxHEW__ordinal:after{color:#5b606b;content:attr(data-display-ordinal);font-size:var(--ad-ordinal);line-height:1}.AdRevenueGuide-module__RdxHEW__outcome .AdRevenueGuide-module__RdxHEW__ordinal:after{color:#111110}.AdRevenueGuide-module__RdxHEW__rowTitle{color:#111110;min-width:0;font-size:var(--ad-row-title);font-weight:500;line-height:1.3}.AdRevenueGuide-module__RdxHEW__outcome .AdRevenueGuide-module__RdxHEW__rowTitle{font-weight:700}.AdRevenueGuide-module__RdxHEW__rowDescription{color:#5b606b;min-width:0;font-size:var(--ad-row-text);line-height:1.5}.AdRevenueGuide-module__RdxHEW__rowFormula{color:#111110;min-width:0;font-family:var(--font-code);font-size:var(--ad-mono);overflow-wrap:anywhere;line-height:1.5}.AdRevenueGuide-module__RdxHEW__funnel{grid-template-columns:auto minmax(0,1fr);align-items:start}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__ordinal{grid-area:1/1/3}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:2/2}.AdRevenueGuide-module__RdxHEW__funnelVisual{flex-direction:column;grid-area:3/1/auto/-1;gap:9px;min-width:0;padding-top:12px;display:flex}.AdRevenueGuide-module__RdxHEW__funnelVisual:before{color:#5b606b;content:attr(data-multiplier);min-height:1.2em;font-family:var(--font-code);font-size:var(--ad-operator);line-height:1.2}.AdRevenueGuide-module__RdxHEW__funnelBar{width:var(--ad-revenue-bar-width);height:var(--ad-funnel-height);background:#111110;display:block}.AdRevenueGuide-module__RdxHEW__outcome .AdRevenueGuide-module__RdxHEW__funnelBar{height:var(--ad-funnel-outcome-height)}.AdRevenueGuide-module__RdxHEW__pricing{grid-template-columns:minmax(0,1fr);align-items:baseline}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowTitle,.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowDescription,.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowFormula{grid-column:1}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowTitle{text-transform:uppercase;grid-row:1}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowDescription{grid-row:2}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowFormula{text-align:left;grid-row:3;justify-self:start}.AdRevenueGuide-module__RdxHEW__factorGrid{border-top:1px solid #111110;grid-template-columns:minmax(0,1fr);margin-top:28px;display:grid}.AdRevenueGuide-module__RdxHEW__factor{grid-template-columns:minmax(0,1fr)}.AdRevenueGuide-module__RdxHEW__factor .AdRevenueGuide-module__RdxHEW__factorLabel,.AdRevenueGuide-module__RdxHEW__factor .AdRevenueGuide-module__RdxHEW__rowTitle,.AdRevenueGuide-module__RdxHEW__factor .AdRevenueGuide-module__RdxHEW__rowDescription{grid-column:1}.AdRevenueGuide-module__RdxHEW__factorLabel{color:#5b606b;font-size:var(--ad-label);letter-spacing:.16em;text-transform:uppercase;grid-row:1;font-weight:700;line-height:1.2}.AdRevenueGuide-module__RdxHEW__factor .AdRevenueGuide-module__RdxHEW__rowTitle{grid-row:2}.AdRevenueGuide-module__RdxHEW__factor .AdRevenueGuide-module__RdxHEW__rowDescription{color:#111110;grid-row:3}.AdRevenueGuide-module__RdxHEW__factorGrid .AdRevenueGuide-module__RdxHEW__factor:last-child{border-bottom-color:#111110}.AdRevenueGuide-module__RdxHEW__estimateGrid .AdRevenueGuide-module__RdxHEW__factor{grid-template-rows:auto auto;align-content:start;row-gap:12px;padding-top:20px;padding-bottom:20px}.AdRevenueGuide-module__RdxHEW__estimateGrid .AdRevenueGuide-module__RdxHEW__factorLabel{grid-row:1}.AdRevenueGuide-module__RdxHEW__estimateGrid .AdRevenueGuide-module__RdxHEW__rowDescription{color:#5b606b;grid-row:2}.AdRevenueGuide-module__RdxHEW__sspGroup{position:relative}.AdRevenueGuide-module__RdxHEW__ssp{grid-template-columns:auto minmax(0,1fr);align-items:baseline}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__ordinal{z-index:1;background:#f3f3f0;grid-area:1/1;align-self:start;padding:2px 0}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:2/1/auto/-1}.AdRevenueGuide-module__RdxHEW__formulaBlock{color:#e6e6e6;background:#0a0a0a;width:100%;margin-top:32px}.AdRevenueGuide-module__RdxHEW__formulaHeader{border-bottom:1px solid #1e1e1e;justify-content:space-between;align-items:baseline;gap:16px;padding:13px 14px;display:flex}.AdRevenueGuide-module__RdxHEW__formulaTitle{color:#fff;font-size:var(--ad-micro)}.AdRevenueGuide-module__RdxHEW__formulaMeta,.AdRevenueGuide-module__RdxHEW__shareTableMeta{color:#6e6e6e;font-size:var(--ad-label);letter-spacing:.16em;text-transform:uppercase;align-items:center;gap:12px;font-weight:700;display:flex}.AdRevenueGuide-module__RdxHEW__formulaMeta button{min-height:30px;font-size:var(--ad-label);letter-spacing:0;border-color:#fff;padding:0 9px}.AdRevenueGuide-module__RdxHEW__formulaBody{color:#e6e6e6;width:100%;font-family:var(--font-code);font-size:var(--ad-code);white-space:pre-wrap;overflow-wrap:anywhere;margin:0;padding:18px 14px;line-height:2.1;overflow-x:visible}.AdRevenueGuide-module__RdxHEW__formulaBody code{font:inherit}.AdRevenueGuide-module__RdxHEW__formulaResult{color:#89ddff}.AdRevenueGuide-module__RdxHEW__formulaOperator{color:#c792ea}.AdRevenueGuide-module__RdxHEW__formulaNumber{color:#f78c6c}.AdRevenueGuide-module__RdxHEW__shareFigure{margin-top:30px}.AdRevenueGuide-module__RdxHEW__shareBar{height:22px;display:flex}.AdRevenueGuide-module__RdxHEW__shareBar span:first-child{background:#111110;width:90%}.AdRevenueGuide-module__RdxHEW__shareBar span:last-child{background:#c9c9c4;width:10%}.AdRevenueGuide-module__RdxHEW__shareLabels{justify-content:space-between;align-items:baseline;gap:16px;margin-top:12px;display:flex}.AdRevenueGuide-module__RdxHEW__sharePublisher,.AdRevenueGuide-module__RdxHEW__shareFee{align-items:baseline;gap:10px;display:flex}.AdRevenueGuide-module__RdxHEW__shareFee{flex-direction:row-reverse}.AdRevenueGuide-module__RdxHEW__sharePublisher:before,.AdRevenueGuide-module__RdxHEW__shareFee:before{color:#111110;content:attr(data-percent);font-size:var(--ad-h2);line-height:1.18}.AdRevenueGuide-module__RdxHEW__sharePublisher:after,.AdRevenueGuide-module__RdxHEW__shareFee:after{color:#5b606b;content:attr(data-label);font-size:var(--ad-micro);line-height:1.35}.AdRevenueGuide-module__RdxHEW__shareFee:after{text-align:right}.AdRevenueGuide-module__RdxHEW__shareTable{margin-top:30px}.AdRevenueGuide-module__RdxHEW__shareTableHeader,.AdRevenueGuide-module__RdxHEW__shareTableRow{gap:0 var(--ad-column-gap);grid-template-columns:minmax(0,1fr) auto;display:grid}.AdRevenueGuide-module__RdxHEW__shareTableHeader{color:#5b606b;font-size:var(--ad-label);letter-spacing:.16em;text-transform:uppercase;border-bottom:1px solid #111110;align-items:center;padding-bottom:11px;font-weight:700}.AdRevenueGuide-module__RdxHEW__shareTableHeader>span:first-child{letter-spacing:0;text-transform:none}.AdRevenueGuide-module__RdxHEW__shareTableMeta{justify-self:end}.AdRevenueGuide-module__RdxHEW__shareTableMeta button{min-height:32px;font-size:var(--ad-label);letter-spacing:0;padding:0 9px}.AdRevenueGuide-module__RdxHEW__shareTableRow{font-size:var(--ad-row-text);border-bottom:1px solid #c9c9c4;align-items:baseline;padding:14px 0}.AdRevenueGuide-module__RdxHEW__shareTableRow code{color:#111110;font-family:var(--font-code);font-size:var(--ad-mono);text-align:right;justify-self:end}.AdRevenueGuide-module__RdxHEW__shareTableTotal{border-bottom-color:#111110;font-weight:700}.AdRevenueGuide-module__RdxHEW__shareTableTotal code{font-weight:700}.AdRevenueGuide-module__RdxHEW__linkRow{flex-wrap:wrap;align-items:baseline;gap:10px 26px;margin-top:18px;display:flex}.AdRevenueGuide-module__RdxHEW__textLink{color:#111110;font-size:var(--ad-row-text);text-underline-offset:4px;text-decoration:underline #0000;transition:text-decoration-color .16s}.AdRevenueGuide-module__RdxHEW__textLink:hover{text-decoration-color:#111110}.AdRevenueGuide-module__RdxHEW__relatedSection{margin-top:var(--ad-section-gap);border-top:1px solid #c9c9c4;padding-top:15px}.AdRevenueGuide-module__RdxHEW__relatedSection .AdRevenueGuide-module__RdxHEW__linkRow{margin-top:12px}.AdRevenueGuide-module__RdxHEW__page .wb-mobile-toc{margin-top:32px}.AdRevenueGuide-module__RdxHEW__page .wb-closing-cta{margin-top:var(--ad-section-gap)}@media (min-width:768px){.AdRevenueGuide-module__RdxHEW__page{--ad-section-gap:56px;--ad-row-padding:16px;--ad-cell-padding:24px;--ad-column-gap:24px;--ad-row-gap:0px;--ad-h1:clamp(31px, 4.2vw, 46px);--ad-h2:clamp(22px, 2.5vw, 25px);--ad-row-title:clamp(17px, 1.9vw, 18px);--ad-lede:clamp(17px, 2vw, 19px);--ad-body:17px;--ad-row-text:16px;--ad-micro:15px;--ad-mono:14px;--ad-code:13px;--ad-operator:12px;--ad-ordinal:25px;--ad-funnel-height:13px;--ad-funnel-outcome-height:19px}.AdRevenueGuide-module__RdxHEW__formulaHeader,.AdRevenueGuide-module__RdxHEW__formulaBody{padding-left:22px;padding-right:22px}.AdRevenueGuide-module__RdxHEW__formulaBody{white-space:nowrap;overflow-wrap:normal;overflow-x:auto}.AdRevenueGuide-module__RdxHEW__pricing{grid-template-columns:150px minmax(0,1fr)}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/1/3}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowFormula{grid-area:2/2}.AdRevenueGuide-module__RdxHEW__ssp:not(:last-child):before{z-index:0;top:calc(var(--ad-row-padding) + (var(--ad-ordinal) * .5));bottom:calc((var(--ad-row-padding) + (var(--ad-ordinal) * .5)) * -1);content:"";border-left:1px dotted #c9c9c4;width:0;position:absolute;left:12px}.AdRevenueGuide-module__RdxHEW__ssp{grid-template-columns:34px 250px minmax(0,1fr)}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__ordinal{grid-area:1/1}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__ssp .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:1/3}.AdRevenueGuide-module__RdxHEW__estimateGrid .AdRevenueGuide-module__RdxHEW__factor{padding-top:24px;padding-bottom:24px}.AdRevenueGuide-module__RdxHEW__shareBar{height:28px}}@media (min-width:1024px){.AdRevenueGuide-module__RdxHEW__page{--ad-measure:680px;--ad-section-gap:64px;--ad-row-padding:18px;--ad-column-gap:28px;margin-bottom:12px}.AdRevenueGuide-module__RdxHEW__pageGrid{grid-template-columns:minmax(0,680px) 240px;gap:22px}.AdRevenueGuide-module__RdxHEW__factorGrid{grid-template-columns:repeat(2,minmax(0,1fr))}.AdRevenueGuide-module__RdxHEW__factor{padding-right:var(--ad-cell-padding);padding-left:0}.AdRevenueGuide-module__RdxHEW__factor:nth-child(2n){padding-right:0;padding-left:var(--ad-cell-padding);border-left:1px solid #c9c9c4}.AdRevenueGuide-module__RdxHEW__factorGrid .AdRevenueGuide-module__RdxHEW__factor:nth-last-child(-n+2){border-bottom-color:#111110}.AdRevenueGuide-module__RdxHEW__funnel{grid-template-columns:34px minmax(0,1fr) 180px;align-items:center}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__ordinal{grid-area:1/1/3}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__funnel .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:2/2}.AdRevenueGuide-module__RdxHEW__funnelVisual{grid-area:1/3/3;padding-top:0}.AdRevenueGuide-module__RdxHEW__pricing{grid-template-columns:150px minmax(0,1fr) 240px}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowTitle{grid-area:1/1}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowDescription{grid-area:1/2}.AdRevenueGuide-module__RdxHEW__pricing .AdRevenueGuide-module__RdxHEW__rowFormula{text-align:right;grid-area:1/3;justify-self:end}}@media (min-width:1280px){.AdRevenueGuide-module__RdxHEW__page{--ad-measure:720px;--ad-section-gap:72px;--ad-row-padding:18px;--ad-cell-padding:28px;--ad-h1:52px;--ad-h2:26px;--ad-row-title:19px;--ad-lede:20px;--ad-body:17px;--ad-row-text:16px;--ad-micro:15px;--ad-mono:14px;--ad-code:13px;--ad-operator:12px;--ad-ordinal:26px;margin-bottom:16px}.AdRevenueGuide-module__RdxHEW__headerBlock>a:first-child{margin-bottom:22px}.AdRevenueGuide-module__RdxHEW__pageGrid{grid-template-columns:minmax(0,1fr) 260px;gap:80px}.AdRevenueGuide-module__RdxHEW__funnel{grid-template-columns:34px minmax(0,1fr) 200px}.AdRevenueGuide-module__RdxHEW__pricing{grid-template-columns:150px minmax(0,1fr) 260px}}