AI advertising

GenAI app

Definition

A GenAI app uses generative models to help people create or work with content. It combines a model with an interface, product logic and integrations. The model may be accessed through an API, self-hosted or developed by the application team.

Examples

  • Chat apps
  • Music generation and audio processing tools
  • Image, video and 3D creation tools
  • AI app builders and creative workflows
  • Coding assistants
  • Vertical copilots (legal, healthcare, education, etc.)
  • Agent workflows that call tools

Why the term matters here

Each model call or processing job can incur a cost. Depending on the product, useful measures include cost per conversation, generated image, render minute or completed job. Compare those costs with subscriptions, credits and ad revenue using the same unit of usage.

If you are evaluating ad-funded inference, see loader ads and the Compute Sponsoring paper.

Related

Plan how ads fit your product.

Discuss placements, expected economics and data boundaries with your team. The integration guides and dashboard code give your developer the next step.