Core concepts

Ad formats

Formats describe how a sponsorship asset is rendered, not how the application requests placements.

Banner

Banner is the simplest display format. Use it where a fixed slot is appropriate.

Native assets provide structured fields such as headline, body, image, and call-to-action so the publisher can render inside its own UI.

Clip is intended for richer media placements. Test autoplay, mute, completion, and visibility behavior before production rollout.

Start with the Server API. Use contact only when you need rollout review, enterprise coordination, or non-standard integration help.