Core concepts
Ad formats
Quick answer
Formats determine the rendering shape of a sponsored asset, while placement requests use the same API contract.
Choose banner for fixed slots, native for publisher-owned UI fields, and clip only after testing playback and visibility behavior.
Formats describe how a sponsorship asset is rendered, not how the application requests placements.
Native
Native assets provide structured fields such as headline, body, image, and call-to-action so the publisher can render inside its own UI.
Clip
Clip is intended for richer media placements. Test autoplay, mute, completion, and visibility behavior before production rollout.
Need rollout review?
Start with the Server API. Use contact only when you need rollout review, enterprise coordination, or non-standard integration help.